PharmaBrand: The Summit - September 25-27, 2005 - La Quinta, CA

PharmaBrand: The Summit
September 25-27, 2005 - La Quinta, CA
La Quinta Resort & Club
The pharmaceutical industry continues to face an ever-changing, increasingly competitive business environment, making it imperative for pharmaceutical executives to design and deliver innovative business strategies to survive and thrive in today's complex marketplace.

Rising R&D costs, generic competition, political and regulatory intervention, patent expirations and shrinking pipelines, are placing immense pressure on pharmaceutical marketers to go beyond traditional methods to develop and deliver greater sophistication in their marketing efforts, that will create awareness, demand and a preference for their products in the marketplace.
The PharmaBrand Summit brings together industry experts to share actual experiences on their challenges and successes in increasing the competitiveness of their products. By attending the PharmaBrand Summit, you will learn proven methods and strategies to meet today's complex industry challenges in order to increase your profit potential and gain a competitive advantage. Hear from industry leaders on how to reach both consumers and physicians by employing the Internet as a cost effective tool. Increase your brand awareness by implementing an effective PR program to capitalize on the growing power of consumers; and understand how to adapt your marketing strategies to meet the current regulatory guidelines. At the PharmaBrand Summit you will also gain insight into how you can increase your market share by adopting a strategic approach to multicultural marketing.
Unique Format of the Summit
The unique format offered by the PharmaBrand Summit is the best way for senior-level executives to meet with peers to discuss opportunities, gain up-to-the-minute information from case studies within the industry and to develop or strengthen business relationships. The Summit program is comprised of keynote presentations, panel discussions and think tanks led by your peers and professional facilitators, all of which offer an educational, motivational and entertaining perspective on fundamental issues.
Topics to be Covered Include:
Past Attendess and prospective speakers have identified the following issues as centrally important to their brand management initiatives and, therefore, they will be reflected heavily in the subject and case studies covered at this event.
Channel Management
Ethnic and Multicultural Diversified Marketing Strategies
CRM as a Branding Tool/Advocacy Relationship Management
Innovating eMarketing/eDetailing
Metrics and ROI
DTC and OTC Strategies